{"id":3665,"date":"2026-02-10T10:09:53","date_gmt":"2026-02-10T10:09:53","guid":{"rendered":"https:\/\/www.spotvnow.com\/read\/?p=3665"},"modified":"2026-02-10T10:09:53","modified_gmt":"2026-02-10T10:09:53","slug":"spongebob-squarepants-batman-and-other-pop-culture-icons-that-sponsored-nascar-races","status":"publish","type":"post","link":"https:\/\/www.spotvnow.com\/read\/spongebob-squarepants-batman-and-other-pop-culture-icons-that-sponsored-nascar-races\/","title":{"rendered":"SpongeBob SquarePants, Batman and other pop culture icons that sponsored NASCAR races"},"content":{"rendered":"<p>The American sports landscape is no stranger to commercial partnerships, with brands, cities and corporations routinely attaching their names to major events. NASCAR is no exception as naming rights have long been a central pillar of race sponsorship, often reflecting automotive, retail or industrial partners.<\/p>\n<p>However, occasionally those deals have taken a more playful turn, venturing squarely into the world of pop culture. From cartoon characters to blockbuster movies, NASCAR has at times plastered the names of films and animated icons onto official race titles.<\/p>\n<p>As the sport prepares for the 2026 season, live on <strong>SPOTV NOW<\/strong>, here are some of the most memorable moments when pop culture stepped onto the oval and shared the spotlight with roaring V8 engines.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DTg_b7WAEb6\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DTg_b7WAEb6\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by SPOTV SEA (@spotvsea)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h2>Chevrolet Monte Carlo 400 with the Looney Tunes (2001 &amp; 2002)<\/h2>\n<p>In the early 2000s, NASCAR embraced animation through a partnership with Looney Tunes, with Bugs Bunny, Daffy Duck and other characters featured heavily in race branding and promotions for the NASCAR Winston Cup Series round at the Richmond International Raceway. Despite the cartoon-heavy presentation, the on-track action remained intense. Ricky Rudd claimed victory in 2001, while Matt Kenseth won the 2002 edition.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/PVghpaDAF0A?si=tup79LFiGkkdlMjM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Batman Begins 400 (2005)<\/h2>\n<p>With <em>Batman Begins<\/em> rebooting the Dark Knight franchise, NASCAR aligned itself with the summer blockbuster through race naming and extensive trackside promotion. The event at the Michigan International Speedway blended Hollywood marketing with high-speed racing on one of the calendar\u2019s fastest ovals. On track, the late Greg Biffle delivered a dominant performance to take the win, underlining Roush Racing\u2019s strength during that period.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Forgotten NASCAR lore: In 1998 The Joker and his henchmen tried to take over Charlotte Motor Speedway prior to the start of a Cup race, so Batman had to show up in the Batmobile and defeat him after a car chase through the quad oval.<\/p>\n<p>Somehow we don&#8217;t talk about this. <a href=\"https:\/\/t.co\/hT7RVBP16v\">pic.twitter.com\/hT7RVBP16v<\/a><\/p>\n<p>\u2014 Steven Taranto (@STaranto92) <a href=\"https:\/\/twitter.com\/STaranto92\/status\/1986143194187247838?ref_src=twsrc%5Etfw\">November 5, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2>SpongeBob SquarePants 400 (2015)<\/h2>\n<p>Few NASCAR race events were as visually striking as the SpongeBob SquarePants 400. Featuring Nickelodeon\u2019s animated icon SpongeBob SquarePants, the event brought bright colours and unmistakable cartoon imagery to the Kansas Speedway. Amid the playful branding, the racing followed a familiar script: seven-time Cup Series champion Jimmie Johnson took the win, adding another victory to his legendary career and finally banishing the ghost of the Flying Dutchman from 2004 (see below).<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">The <a href=\"https:\/\/twitter.com\/SpongeBob?ref_src=twsrc%5Etfw\">@SpongeBob<\/a> trophy! <a href=\"https:\/\/twitter.com\/hashtag\/SB400?src=hash&amp;ref_src=twsrc%5Etfw\">#SB400<\/a> <a href=\"http:\/\/t.co\/RWaGxi07S6\">pic.twitter.com\/RWaGxi07S6<\/a><\/p>\n<p>\u2014 NASCAR (@NASCAR) <a href=\"https:\/\/twitter.com\/NASCAR\/status\/597269195970183171?ref_src=twsrc%5Etfw\">May 10, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2>Teenage Mutant Ninja Turtles 400 (2016)<\/h2>\n<p>The Chicagoland Speedway became the stage for this pop culture crossover in 2016 as Teenage Mutant Ninja Turtles branding took over the race name and promotional material. While Leonardo, Michelangelo, Donatello and Raphael dominated the marketing, it was Martin Truex Jr. who dominated on the track, winning the race to mark his first multi-win season of his career.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DTved9viXvu\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DTved9viXvu\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Chicagoland Speedway (@chicagolndspdwy)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h2>Tales of the Turtles 400 (2017)<\/h2>\n<p>A year later, NASCAR doubled down on its TMNT partnership as the pizza-loving heroes in a half shell returned to the Chicagoland Speedway. On the competitive front, Martin Truex Jr. again proved unstoppable, sealing his second consecutive victory at the venue, which played a key role in his march toward the 2017 NASCAR Cup Series championship.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">We like Turtles.<\/p>\n<p>Happy Hero in a Half Shell Day. <a href=\"https:\/\/twitter.com\/hashtag\/WorldTurtleDay?src=hash&amp;ref_src=twsrc%5Etfw\">#WorldTurtleDay<\/a> \ud83d\udc22\ud83d\udc22\ud83d\udc22\ud83d\udc22 <a href=\"https:\/\/t.co\/V4VmnEeSg5\">pic.twitter.com\/V4VmnEeSg5<\/a><\/p>\n<p>\u2014 Chicagoland Speedway (@ChicagolndSpdwy) <a href=\"https:\/\/twitter.com\/ChicagolndSpdwy\/status\/999366996436422657?ref_src=twsrc%5Etfw\">May 23, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2>Bonus: The SpongeBob SquarePants Movie 300 (2004)<\/h2>\n<p>Before SpongeBob reached the Cup Series, it appeared in the NASCAR Busch Series through the Charlotte Motor Speedway race promoting its 2004 movie, which was one of the earliest collaborations between Nickelodeon and NASCAR. Jimmie Johnson and Kyle Busch memorably ran SpongeBob-themed paint schemes for the occasion, but they finished behind race winner Mike Bliss.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Did you know that Mike Bliss won his first Busch Cup win at The Spongebob Squarepants Movie 300 at Lowe&#8217;s Motor Speedway in 2004<\/p>\n<p>The race-winning trophy was Neptune&#8217;s Crown \ud83d\udc51 <a href=\"https:\/\/t.co\/99834FyghF\">pic.twitter.com\/99834FyghF<\/a><\/p>\n<p>\u2014 Ty J\u00e4ger (@TheTyJager) <a href=\"https:\/\/twitter.com\/TheTyJager\/status\/1639453831468576770?ref_src=twsrc%5Etfw\">March 25, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The American sports landscape is no stranger to commercial partnerships, with brands, cities and corporations routinely attaching their names to major events. NASCAR is no exception as naming rights have long been a central pillar of race sponsorship, often reflecting automotive, retail or industrial partners. However, occasionally those deals have taken a more playful turn, &hellip; <a href=\"https:\/\/www.spotvnow.com\/read\/spongebob-squarepants-batman-and-other-pop-culture-icons-that-sponsored-nascar-races\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">SpongeBob SquarePants, Batman and other pop culture icons that sponsored NASCAR races<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":3666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,5],"tags":[171,1031],"class_list":["post-3665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-popular","category-top-stories","tag-motorsports","tag-nascar"],"_links":{"self":[{"href":"https:\/\/www.spotvnow.com\/read\/wp-json\/wp\/v2\/posts\/3665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spotvnow.com\/read\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spotvnow.com\/read\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spotvnow.com\/read\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spotvnow.com\/read\/wp-json\/wp\/v2\/comments?post=3665"}],"version-history":[{"count":3,"href":"https:\/\/www.spotvnow.com\/read\/wp-json\/wp\/v2\/posts\/3665\/revisions"}],"predecessor-version":[{"id":3669,"href":"https:\/\/www.spotvnow.com\/read\/wp-json\/wp\/v2\/posts\/3665\/revisions\/3669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spotvnow.com\/read\/wp-json\/wp\/v2\/media\/3666"}],"wp:attachment":[{"href":"https:\/\/www.spotvnow.com\/read\/wp-json\/wp\/v2\/media?parent=3665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spotvnow.com\/read\/wp-json\/wp\/v2\/categories?post=3665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spotvnow.com\/read\/wp-json\/wp\/v2\/tags?post=3665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}